Competitive Analysis Essay

Competitive analysis is a crucial part of any successful marketing strategy. This is because it is important for business owners to be aware of their competitors’ practices, and weigh their product or service against theirs in order to see where they can improve to do better in the market. Hence, in order for a business to grow, it is imperative that they conduct regular competitive analysis, which has been made easy with the advent of advanced technology. So how can you conduct a competitive analysis for your company? Let us lay it out for you in five simple steps that are discussed below.

1. Single out a group of your toughest competitors

It is quite normal for businesses to have a group of competitors that they want to outdo in almost every field of operation. However, the number of competitors that you are chasing after depends on the size of the market that you are functioning in. Compile a list of your competitors, and move on to the next step.

2. Review their content

The type of content that a company puts on their social pages largely affects their business. Better selling content will result in an increase in the clientele of any company since social media is a key player in terms of marketing strategies. Hence, you need to see what your competitors are doing in this regard, and try to do the same for your business.

3. SEO analysis

If you feel that your competitors’ content is similar to yours in terms of frequency and quality, then you must analyze the SEO strategies that they have employed to gain greater visibility for their business. Once you have done this, apply similar or better strategies to your own business, and get results instantly.

4. Social media analysis

Next, review your competitors’ presence on social media, and identify the areas where you are lacking in this regard.

5. Compile the data

The last step in this will require you to compile all the data that you have collected so far and analyze it to identify your weak spots, and how you can improve to break the competition.

If you cannot do all of this yourself, then you can hire our experts to do the job for you. Our services are highly regarded all over the UK, and you will be pleased with the competitive analysis report that we produce for you.